ProSpend Blog - Expense Management News, Tips & More

How CFOs in Mid-Sized Businesses Can Lead The Next Wave of Australian Innovation

Written by Sharon | Apr 30, 2025 3:44:51 AM

Table of Contents:

  1. The Economic Engine of Australia
  2. The Mid-Market Competitive Edge
  3. Technology: Driving Productivity Forward
  4. Strategic Spend Management: Overcoming Growth Barriers
  5. Positioning for Australia's Economic Future

TL;DR:

  • Economic Powerhouse: The MYOB Mid-Sized Business Report 2025 shows that mid-sized Australian businesses generate 30% of national economic value while representing only 3% of businesses. 
  • Innovation Leaders: These companies stand out for their focus on innovation with $6.5 billion invested in R&D during 2021-22, rivalling much larger enterprises. 
  • Key Challenge: However, outdated financial systems are hampering the growth potential of these organisations. 
  • Strategic Solution: Strategic business spend management solutions can help CFOs automate expense management, digitise their AP processes and get visibility of their financial processes.

Mid-sized businesses aren’t just participating in the Australian economic landscape, they’re transforming it. The latest MYOB Mid-Sized Business Report 2025 provides compelling evidence of their outsized impact and unique advantages in today's competitive marketplace. 

Key insight: Mid-sized businesses generate nearly 30% of Australia's  private-sector employment and economic value while representing only 3% of businesses nationwide.

The Economic Engine of Australia 

Mid-Market's Outsized Impact

Mid-sized companies, defined as employing between 20–500 staff or generating revenues from $5M–$200M - have emerged as powerful drivers of economic dynamism. 

The numbers tell a compelling story. The mid-sized business sector contributes significantly to the Australian GDP. Broken down by company size, businesses with 20 to 199 employees contribute approximately 17% of the GDP, while those with 20 to 500 employees contribute around 22%.

Their outsized impact is despite the fact that this sector only comprises 70,000 organisations in Australia, which is only around 7 per cent of all private-sector business entities with employees. 

The Mid-Market Competitive Edge

The Perfect Balance of Agility and Resources

These businesses thrive through three distinct advantages:

  • Higher productivity growth than both smaller and larger enterprises
  • Operational agility enabling rapid innovation and market adaptation
  • Sufficient financial resources for meaningful technology investment

Read how ProSpend can help mid-sized manufacturing firms drive growth]

R&D Investment Leadership

This powerful combination has established mid-sized businesses as innovation leaders, investing an impressive $6.5 billion in R&D during 2021–22—rivalling the spending capacity of much larger corporations across Australia.

Innovation Outcomes in Numbers

The innovation focus translates to tangible business results:

  • Faster time-to-market for new products and services
  • Higher customer satisfaction ratings
  • Greater adaptability to changing market conditions
  • Better retention of skilled talent

Technology: Driving Productivity Forward

Technology Adoption Trends

The MYOB report highlights how progressive mid-market CFOs are harnessing technology to achieve substantial productivity gains. Automation, AI-driven tools and comprehensive business management systems stand out as the primary growth drivers in this sector.

"Many mid-market finance teams are stuck with outdated expense management systems. While businesses adopt digital tools elsewhere, expense processes often lag, tied to legacy methods that drain time and expose organisations to avoidable risks. For CFOs, these inefficiencies are both operational headaches and strategic disadvantages in an increasingly competitive landscape."

— Sharon Nouh, CEO, ProSpend Australia

Common Productivity Barriers

Despite their strengths, significant obstacles remain: 

More than 25% of mid-sized businesses report that siloed systems, administrative burdens, outdated processes and technology scaling challenges are limiting their growth potential, particularly when managing ATO reporting requirements.

MYOB Mid-Sized Business Report 2025 key findings

The Real Business Impact of Outdated Systems

These barriers create tangible business impacts:

  • Workflow duplication across finance teams
  • Higher error frequencies in financial reporting
  • Slowed decision-making due to data fragmentation
  • Increased operational expenses from manual processing
  • Diminished strategic flexibility during critical growth phases

Going forward, the future trajectory of the sector's share of the Australian economy will largely depend on each business's capacity to adopt and leverage emerging technologies.

Strategic Spend Management: Overcoming Barriers to Growth

Advanced Business Spend Management Solutions

Our unified platform addresses these critical challenges with integrated solutions designed specifically for the Australian market:

  1. Advanced Expense Management - Automated tracking, approvals and reporting eliminate manual processing while enhancing GST compliance and accuracy.

Explore ProSpend's expense management features

  1. Comprehensive AP Automation - Digitised purchase-to-pay workflows reduce processing time while strengthening financial controls and supplier management. 

Calculate your potential AP automation savings

  1. Total Spend Visibility - Consolidated spend data provides finance leaders with real-time insights for more strategic decision-making across multiple Australian business units. 

These capabilities enable finance teams to shift from transaction processing to strategic initiatives—whether expanding innovation capabilities, pursuing growth opportunities or optimising financial performance.

Positioning for Australia's Economic Future

Strategic Innovation vs Financial Stewardship

Forward-thinking CFOs understand that their role extends beyond financial stewardship—they are strategic innovators shaping their organisations' futures. By implementing intelligent spend management solutions, finance leaders gain the visibility and control essential for driving sustained growth and competitive advantage.

Long-Term Competitive Advantages

Companies that address these challenges now position themselves to:

  • Accelerate decision-making through data-driven insights
  • Redeploy finance talent to higher-value activities
  • Enhance compliance with evolving Australian regulations
  • Scale operations efficiently during growth phases

Getting Started with Finance Transformation

The journey toward finance transformation begins with:

  1. Assessing current process inefficiencies
  2. Identifying high-impact automation opportunities
  3. Developing a phased implementation approach
  4. Measuring and communicating ROI to stakeholders

Conclusion

The MYOB findings are clear: mid-sized businesses will continue driving Australia's economic innovation provided they overcome technological and administrative constraints.

For CFOs and finance leaders, implementing unified business spend management solutions represents a critical step toward maintaining competitive advantage in the Australian marketplace.

ProSpend partners with Australia's most innovative mid-sized businesses to transform financial operations. Our unified spend management platform delivers the clarity, control and efficiency needed to accelerate business performance in today's challenging economic environment.

FAQs Section

Q: How much do manual finance processes cost Australian mid-market businesses?
A: According to the Australian Taxation Office (ATO), Australian businesses lose approximately $27 to $30 per invoice with manual finance processes. This does not include the hidden costs in chasing receipts, reconciliations and productivity loss. 

Q: What's the typical implementation timeframe for spend management solutions?
A: Most Australian mid-market businesses can implement comprehensive spend management solutions within 6-12 weeks depending on complexity.

Q: How does spend management compliance differ in Australia compared to other markets?
A: Australian businesses must address unique GST requirements, FBT management, ATO reporting standards, and local payment processing systems that international solutions often miss.

ProSpend is committed to helping Australian mid-market businesses achieve their full innovation potential through strategic spend management. Contact our team to learn more about our solutions.