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Survey Reveals How Much Australians Spend A Day On Internet Connected Devices.
The latest Digital Australia report from Ernst & Young confirms the need for businesses to continue to offer mobile business tools.
For anyone that has to submit an expense report, then part of that process is now done on a mobile device. Whether that’s simply snapping a receipt or creating and approving an expense claim. The latest Digital Australia report from professional services firm, Ernst & Young confirms the need for businesses to continue to offer mobile business tools.
This report has found Australians spend on average 10 hours and 24 minutes engaging with their internet-connected devices every day.
Almost a quarter of the 1500 people surveyed also said they spent more time on their smartphone than they did talking to their partner or friends.
Aussies are also spending big bucks on their internet-enabled devices, with the average person forking out $181 a month on digital subscription services such as mobile phone data, apps and platforms such as Netflix.
In addition, almost 40% of those surveyed said they would rather conduct transactions over the internet than by phone or face-to-face.
Jenny Young, customer leader for Ernst & Young, in an interview with SmartCompany advises that small businesses need to understand just how prevalent smartphones are in today’s society.
“They are an absolute necessity rather than an indulgence for Australians,” Young says.
“The fact we’ve got two thirds of Australians checking their smartphones first thing in the morning and spending an average of 10 hours and 24 minutes in front of digital devices every day is very substantial.
“The rate of usage of smartphones in particular just shows the trend towards mobility.”
Young says Australians have always embraced mobile phones, but now smartphone penetration is just over 80%.
“That is very high,” she says.
“We are seeing, I think, continued improvement in consumer and business usage and capability. Businesses need to continue to innovate and improve their digital experience because, of course, it’s a global marketplace and not just an Australian one. The market’s always moving.”